The Brief: Create the interior of a dazzling MINI showroom.
The Challenge: To ensure the retail interior design project captures MINI’s brand identity while making an iconic statement.
The Project: While MINI cars might be famously small, this project was all about making a big impact. It was one of the brand’s first stand-alone showrooms in Italy so the retail interior design had to be bold while encapsulating the vivid colours of the vehicles.
The retail interior design team went straight into top gear with creative ideas. We used the MINIs’ vibrant colours in LED lights, strategically placed on columns, to draw attention to the car stands. Around the walls were shiny MINI wheels overlooking shimmering floor tiles, both mirroring the MINIs’ glossy paintwork. And for maximum impact, we opted for a dark background to emphasise the cars’ eye-catching colours.
The result was an impressive launch and a talk-of-the-town showroom that continually drives customers inside.
